The Money Tree Book is Chris Guillebeau's engaging story about the power you have to create your own financial destiny. The project started as the development of a keynote presentation for the New York Times bestselling author, but ended as the all-US online presentation, followed by everyday promo support, incl. all social media and YouTube.
A keynote presentation is always a balance of impression, emotion and a storyline. Here our challenge was to be emotional and sincere, speaking about personal experience and lifestyle.
The US tour presentation had been scheduled for april 2020, but had to happen online due to the COVID lockdown. That led to the whole online tour support, including Youtube branding and videos, social media images and promo materials.