Understanding the complexity of AI and machine learning, we’ve conducted a series of interviews and analyzed dozens of competitors. We’ve looked at the semantic and visual part, and came up with a completely new approach that made ATC visually stand out on the AI market.
We’re based style on: 1) a bit as the smallest unit of information - used as the pattern, on the background and in illustrations 2) the metaphor of the system - ancient characters of Perseus and Gorgon 3) and isometrical illustrations and icons.
ATC’s competitive advantage is predictive function. So we’ve chosen to visualize a battle with what cannot be seen by the classic metaphor.
Big set of thematic icons
Animated web-site in 2 languages
Financial analytics for pitch deck