Atlasa

We’ve developed the Brand Identity essentials, including fully custom iconography

The primary colors in the palette are White and Dark Cerulean can be complemented by Cerulean and Light Cerulean. Taupe Gray, Lavender Gray, Bone - are additional Colors. Premium palette consist of White, Deep Koamuru and Cooper Gradient colors

Typography is an essential component of visual identity. Our brand font, Cormorant Garamond, gives us an exquisite voice that’s both luxurious and dominant while ensuring conformity across all touchpoints and forms of communication.

The identity places a heavy emphasis on the minimalism of expression. The fonts selected create a visual coherence across all our communication and help us to increase recognition and strengthen our brand

The "A" frame speaks out leadership in a smooth, exquisite way. The A-frame can be used as the linear, brand color-filled, or a photo frame variation, with any of the letters of the brand name (“A”, “T”, “L”, “S”) with the key requirement to save the trim effect.

We’ve developed the principles of how brand custom icons are being built: that included custom grid system and rules of usage.