Online presentation
Book roadshow
Presentation for Chris Guillebeau,
book author

The Money Tree

About project

The Money Tree Book is Chris Guillebeau's engaging story about the power you have to create your own financial destiny. The project started as the development of a keynote presentation for the New York Times bestselling author, but ended as the all-US online presentation, followed by everyday promo support, incl. all social media and YouTube.

Challenge

A keynote presentation is always a balance of impression, emotion and a storyline. Here our challenge was to be emotional and sincere, speaking about personal experience and lifestyle.

The US tour presentation had been scheduled for april 2020, but had to happen online due to the COVID lockdown. That led to the whole online tour support, including Youtube branding and videos, social media images and promo materials.

The inspiration

Chris Guillebeau is the New York Times bestselling author of The $100 Startup, The Art of Non-Conformity, and other books.

Work process

  • 01
    Interview
    @client team
  • 02
    Stylistics dev
    @Unicorns
  • 03
    Visuals & collages
    @Unicorns
  • 04
    Visual storytelling
    @Unicorns
  • 05
    Presentation design
    @Unicorns
  • 06
    Ongoing support
    @Unicorns
  • 07
    Social media visuals
    @Unicorns
  • 08
    Youtube branding
    @Unicorns

Unicorn’s work

In Unicorn’s own words
Svetlana Asriants
Graphic designer
We were preparing a presentation for an online conference, so we made a big emphasis on the illustrations in the slides. The main task was to choose not trivial, but understandable images/collages with meaning. We devoted most of our time to this.
The slides are made in the bright memphis style. The main color is yellow from the cover of Chris's book, and the background is like a compressed paper, which also hints at the book. It turned out to be a cool and working style, which later moved on to Chris's social networks and other materials.
Katya Tsygankova
Art Director
Delivered
>200 slides in total
Youtube branding
Promo materials
Credits
  • Art Director - Katya Tsygankova
  • Client Director - Denis Levchenko
  • Project Lead - Anna Leskova
  • Lead Designer - Svetlana Asriants

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