ATC

About project

The UK-German AI startup with the solution to proactively control the execution of business processes in Enterprises.

Challenge

The challenge was to point out a significant danger that cannot be seen, avoiding typical “AI startup” visualizations.

The
inspiration &
solution

A visual metaphor of what cannot be seen and helps prevent critical consequences came from ancient mythology!

We took our inspiration in the work of Benvenuto Cellini and metaphorically presented the story with the tension between Perseus and the Gorgon Medusa.

Unicorn’s work

In Unicorn’s own words

Anna Leskova

Project Lead

Understanding the complexity of AI and machine learning, we’ve conducted a series of interviews and analyzed dozens of competitors. We’ve looked at the semantic and visual part, and came up with a completely new approach that made ATC visually stand out on the AI market.

We’re based style on: 1) a bit as the smallest unit of information - used as the pattern, on the background and in illustrations 2) the metaphor of the system - ancient characters of Perseus and Gorgon 3) and isometrical illustrations and icons.

ATC’s competitive advantage is predictive function. So we’ve chosen to visualize a battle with what cannot be seen by the classic metaphor.

Denis Levchenko

Creative director

Delivered

>100 slides

Big set of thematic icons

Animated web-site in 2 languages

>10 illustrations

Investment research

Financial analytics for pitch deck

Credits

Art Director - Katya Tsygankova
Creative director - Denis Levchenko
Project Lead - Anna Leskova
Project - Tanya Romaniuk
Designer - Daria Kryuchek
Motion designer - Ksenia Novitskaya
Web designer - Carolina Monjarás
Web programmer - Anton Safronov
Copywriter - Jonas Gagnon, Andrew Wetmore

ATC

The
inspiration &
solution

Work process

Unicorn’s work

Do you need a Pitch Deck for your startup?

ATC

The inspiration & solution

Work process

Unicorn’s work

Do you need a Pitch Deck for your startup?

The
inspiration &
solution