GuRu

About project

GuRU — wireless power startup based in California.

GuRu’s mission is to deliver electric power through the air at room scale and beyond. To truly free people and businesses from having to run wires, change batteries, plug things in or bring them to a power source.

Challenge

Being a mature company, GuRu Inc. had quite a lot of information and the challenge was to cut off tons of it, crystalizing the essence - and to speak it out in a clean, direct and professional way.

Unicorn’s work

Client’s review:

"Unicorns went above and beyond our requirement and delivered an extraordinary result. We had asked for the layout design of our slide deck based on existing content and flow. However, UCU offered their expertise also to improve the content and order of the material to tell the story more effectively. They then provided multiple visual art directions that we reviewed together and picked one. The final slide deck, based on enhanced content and order as well as final visual design, was truly stunning."

Behnam Analui, Marketing partner, GuRu Inc.

Result achieved

With the deck developed, GuRu Inc. has already closed a $17M investment for A-2 round and are aiming for $2M round B investment in 2021

In Unicorn’s own words

Svetlana Asriants

Graphic designer

GuRu was a challenging project. There were a lot of technical issues in this project. To draw any diagram, you need to understand how all works. Here, the customer's product video helped us a lot. This is a project of the future, and I think that the guys will succeed.

In the process, we generated cool solutions and in a short time (about three days) designed more than 20 slides.

Katya Tsygankova

Art Director

Delivered

31 custom-made slides

10 complex schemes

25 icons in one style

Credits

Art Director - Katya Tsygankova
Creative director - Denis Levchenko
Project Lead - Anna Leskova
Lead Designer - Svetlana Asriants

GuRu

The inspiration

Work process

Unicorn’s work

Client’s review:

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