Sleuth

About project

The NY startup and a smart technology platform equipping parents with crowd-sourced, data-driven guidance for early childhood health concerns.

Challenge

Our challenge was to highlight and empower the visual illustrative language. We’ve analysed tons of information and developed the upgraded stylistics of the deck supported by bespoke illustrations and the smooth look and feel.

Unicorn’s work

Client’s review:

This is striking! There are so, so many nice touches. It is perfectly on-brand for us - consistent with our product but also the right mix of eye-catching, playful, and professional.

I love what you did with the illustrations - which seemed tough to fit in smoothly - and the way you've handled the numeric content.

Alex Leeds

In Unicorn’s own words

Daria Kryuchek

Lead Designer

To create the right mood, we used the rich color palette from the corporate identity. We didn't limit ourselves to a few colors but used them all through gradient fills. The presentation has an "embracing" vibe due to the circles and gentle colors. Really enjoyable and important social project.

The illustrations and colors set the mood in this pitch deck. The platform is for young parents, Alex and Sehreen are doing a great project and our team were happy to help them with design.

Katya Tsygankova

Art Director

Delivered

12 illustrations

35 slides

3 infants helping the team

Credits

Art Director - Katya Tsygankova
Lead Designer - Daria Kryuchek
Project Lead - Anna Leskova
Illustrator - Katarzyna Surman
Designer - Max Kravchenko

Sleuth

Illustrations

Work process

Unicorn’s work

Client’s review:

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