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7 key principles of design 3

Let’s get back to the seven seconds first impression rule. In the world of information overload or visual overstimulation, we as designers want our work of art to stand out while bringing excitement, joy and value to the consumer’s time. The principles of design are based on psychological studies of people's perceptions of visual elements, that give you a basic framework for applying the elements of design in order to achieve a desired effect and communicate the message clearly.

For this purpose we will look at the seven principles of graphic design, and how to harness them in your art of composition.

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